Starbucks has worked hard to offer ground coffee and bottled drinks on Amazon (AMZN) and Walmart (WMT). Taco Bell owner Yum Brands (YUM) sells taco shells, supper kits, and bottled sauces and salsas.
Taco Bell's newest product is more supermarket-like than usual, but it won't be offered online or in stores.
Fast-food restaurants often enter retail to boost image and reach more customers. Taco Bell launched a cereal inspired by one of its most popular breakfast products in cooperation with Uber Eats (UBER).
Chain offers packed 'your go-to crispy, cinnamon-y twists' The cereal is based on Taco Bell's late 1980s puffed corn twists with cinnamon and sugar, which cost $1.19 during breakfast.
The chain periodically adds and removes things from its menus, but this has remained a popular breakfast staple.
New York, Miami, Dallas, Chicago, and Los Angeles residents who buy Uber One or Uber Eats between Jan. 16 and 18 can get the cereal as part of the short campaign.
The carpool app's monthly membership service's food-delivery branch members can buy a box for free, while normal users can order any breakfast item above $2 before 11 a.m.
Taco Bell recommends taking advantage of Uber Eats' "$5 off and free cinnamon twists" promotion on breakfast orders over $15 between Jan. 16 and 22 and crunching them over a bowl of milk for those outside the five participating cities.