How KFC Won Over China

One of the largest restaurant chains in the world, with over 29,000 locations and new outlets opening every 3 1/2 hours, according to Yum! Brands.

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Despite its early success in the U.S., the brand is now growing more in China.

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Hangzhou, an hour from Shanghai, hosted KFC China's 10,000th store opening. KFC has over 4,300 outlets in the U.S.

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The Chinese menu includes rice congee, steamed dumplings, and egg tarts in addition to chicken.

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However, Covid-19 lockdowns, Chinese customer health worries, and growth problems have plagued the chain.

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How did KFC surpass McDonalds, Starbucks, and Taco Bell in China? Can it sustain its growth? For an exclusive conversation with Yum China CEO Joey Wat in Hangzhou, China, CNBC journeyed there.

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The Chinese menu includes rice congee, steamed dumplings, and egg tarts in addition to chicken.

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